Saro was established in 1981 to fulfill the growing demand for handmade decorative lace accessories. Over the years, the Saro family of employees has built a thriving business on the principles of quality, value, selection, service and best price.
Throughout the years, the Saro line has become more sophisticated and the designs have exploded in variety. Traditional home textiles in delicate laces in the European tradition are still the basis of the Saro line, but the addition of a multitude of contemporary textiles in varied textures, spanning the wide range from napkin rings to table throws to bedcovers, supplement the selection of textiles into full collections. Saro’s nationwide showrooms can only attempt to house this large variety of choices. The seasonal catalogs are updated closely to reflect the changing trends and the globalization of the market.
The question we are often asked is, “How do you stay fresh?” It takes innovation, it takes trend setting, it takes experience, but mostly, it takes listening to our customers. They are the gauges of the market firsthand, and they are invaluable in updating and expanding our line to the next level.
The one constant with Saro is our family of employees and customers whose needs we will never lose sight of.