Vendors in the motion category see great opportunity online but face challenges in coming up with product that’s easier to assemble in the home, better configured for shipping and is easy for consumers to understand and shop for online.
The Mary three-seat sofa from Ekornes’ Stressless line starts at around $7,200 retail.
Abbyson’s Milano incorporates the company’s patented technology, the iTable mini, which offers music, charging and many additional functions.
Ashley’s Composer is a one-touch power recliner with ‘Easy View’ power adjustable headrest, USB charging and extended ottoman. Retail is $799.
The Cade power collection from Flexsteel focuses on “extreme” comfort with a fully padded, extended footrest and divided back cushions. Matching, heavy-thread stitching accentuates wrap-over detail. Retail is $2,499.
Franklin Corp.’s Beacon collection from the step-up Mark Thomas line has triple power, integrated USB ports, wireless charging, lights, dual arm storage, drop down table, lighted cupholders and pull-out drawer. Retail is $1,999.
Manwah’s 70051 group is an example of its modular construction for motion. Each seat is its own piece, and the consoles can break up each group if needed.
Master Motion uses an all-modular approach in its motion line that helps simplify shipping and creates flexibility of configurations. Retail here is $1,599.
The Radius power swivel glider recliner from Parker House has a soothing gliding motion and power reclining that has to be communicated online. MSRP is $599 to $899 based on fabric or leather choice.
The Next Level sofa from Southern Motion is an example of the company’s product-development direction.
