Lenise Willis, Author at Home Furnishings Virtual Showroom

About Lenise Willis

Lenise Willis is the editor in chief of Gifts & Decorative Accessories, which has been covering the gift, stationery and home industry for more than 100 years. She is a graduate of the Journalism School at the University of North Carolina at Chapel Hill and brings both print and digital experience in news and marketing to the magazine. Through market events, as well as print and digital reporting, she leads conversations concerning product trends and news affecting changes in the gift industry at large.

Pantone Picks Two Colors of the Year

After a dim and tumultuous year, Pantone has named Illuminating — a sunshiny yellow — and Ultimate Gray as the 2021 colors of the year.

By Lenise Willis|2022-03-29T01:30:01-04:00December 13th, 2020|Features, Gifts & Decorative Accessories|

Housewarming Gifts

With mortgage rates at an all-time low, this year has seen a surge of home buying. According to the Washington Post, sales of previously owned homes grew a record-setting 20.7 percent in June and sales of new homes increased by [...]

By Lenise Willis|2022-03-29T01:24:45-04:00September 29th, 2020|Features, Gifts & Decorative Accessories|

Favorite Finds at LVMKT

Though unable to visit showrooms in person, the GDA team was able to get a good look at market through digital showroom tours and requests for product submissions. After reviewing dozens of digital finds and talking directly to showroom reps, here are a few of the things the editors are crushing on from afar.

By Lenise Willis|2022-03-29T01:22:45-04:00September 7th, 2020|Features, Gifts & Decorative Accessories|

Retailers Explain Best Store Design

If you'd like to know more about store design (or when to redesign and how), check out GDA's webinar Store Designs That Pop (and Sell).

By Lenise Willis|2022-03-29T01:09:11-04:00June 23rd, 2020|Features, Gifts & Decorative Accessories|